• Digital Marketing Lead
    • Lahore
    • 1 Years and above
    • Negotiable
    • Full Time
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Job Description

If you are experienced in the following domains, you may just be the right-fit for our small but efficient, no-hierarchy team of mavericks!

What you offer:

  • Proven SEO, and ASO experience with strategies on how to bump the app over in top charts in relevant category
  • Experience in managing social media channels and devising relevant marketing campaign through various channels (emails, Facebook, Instagram) to maximise marketing ROI (in terms of time/money/ User Acquisition)
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website and app analytics tools (e.g, Google Analytics, Mixpanel, sensor tower)
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
  • Experience with A/B and multivariate experiments
  • Up-to-date with the latest trends and best practices in SEO, ASO and SEM

The good part:

  • Partial copywriting as well as full UI design help will be available from resources within the team
  • Full autonomy in planning up new experiments and strategy
  • Flexible start of the day timings and task-based performance reporting (instead of time-based)
  • Competitive compensation
  • Equal weight of input on the product (no hierarchy, the saner voice wins arguments because user-happiness is the target)

About Calivu

Calivu, a Singaporean start-up, needs a marketing ninja for our Lahore office. We build smart mobile apps (our own product side) as well as some savvy web solutions for enterprises in Australia and South-East Asia region. With our offices located in Singapore and Lahore, we work on our own product as well as cater to the tech needs of enterprises through SouthEast Asia and Australia. Our first in-house product, Calivu, is available on iOS and Android stores. With a social media face, it helps users stay on track with their health goals. An in-app nutrition algorithm helps users prepare meal plans which are then cooked and delivered to users based on their individual health targets.
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